Social MediaSocial media advertising is front and center in the digital ad world. Based on the social media advertising statistics, it’s clear your competitors are investing in social advertising platforms. It comes as no surprise that Facebook is one of the biggest players for social media advertising. This segment is the new technique to advertise and its ability to target your users across Facebook brings in social media marketing to a new level with higher returns.
The level of accessibility of a brand or celebrity as well as their tendency to interact with followers often determines how successful that company or person will be in terms of making a meaningful impact on consumers.