Social MediaSocial media advertising is front and center in the digital ad world. Based on the social media advertising statistics, it’s clear your competitors are investing in social advertising platforms. It comes as no surprise that Facebook is one of the biggest players for social media advertising. This segment is the new technique to advertise and its ability to target your users across Facebook brings in social media marketing to a new level with higher returns.
The level of accessibility of a brand or celebrity as well as their tendency to interact with followers often determines how successful that company or person will be in terms of making a meaningful impact on consumers.
» If you’re trying to promote a business, social media can be a huge help. For one thing, your current and potential customers are already there. Facebook alone has 2.1 billion daily active users, and that’s only one of the many platforms you can use for advertising purposes.
» In addition to Facebook, Twitter,Instagram has millions monthly active users. Although you don’t need to utilize every single platform, creating accounts on just one or two can give you exposure to millions of people around the world.
» Perhaps the most unique advantage of social media is the ability to get help from your followers. People love to share things with their networks, from photos and recipes to interesting articles and hot deals.