Native adIncrease user interest.
Businesses of all sizes can and should leverage native advertising to their benefit.
Here's a look at why native advertising is here to stay and why you should start using it now, if you're not already.
» Native ads are viewed 35% more often than banner ads, and about 65% of internet users prefer learning about products through content rather than a hard sell.
By making itself a natural extension of their experience in feed, whether it's on social media, a particular page on a website, or in an app, a native ad makes itself less obtrusive.
»  It is possible to buy and sell native ads programmatically and with real time bidding, boosting brand efficiency and efficacy.
» Choose the right content information. Your content should provide your audience with information they care about. Are you answering their questions? Why should your ad attract their attention?
» Native advertising is useful because the scalability and quality allows marketers to fill the gap between banner advertisements and brand publishing.